SBC AMBASSADOR & LICENSEE
SBC
AMBASSADORS
SBC Ambassadors are business owners who are passionate about building connections and growing their networks. As an SBC Ambassador, be supported by the National Office as a part of their team and host and manage your own monthly networking events based on the Strategic Business Connect (SBC) format.
This role is a great way to raise your profile, increase your visibility in the business community, and use your events as a paid funnel to support and grow your core business.
SBC Ambassadors play an important role in bringing people together, creating opportunities, and helping strengthen the wider SBC community in line with our mission to build and support meaningful business connections.
Meet our SBC Ambassadors
Ambassadors are expected to be business owners who are visible and highly credible in the community. Primarily giving back through their ambassadorship the events also act as a “get paid” funnel rather than “paying funnel” for their core business.
Ambassadors host at least one event per month or more depending on their preference.
SBC
LICENSEE
Lead your own thriving business community with the support of a trusted global brand. As an SBC Licensee, you’ll build a local network using our proven system, host in-person and online events on a fully supported digital platform, and grow your impact by appointing and mentoring SBC Ambassadors in your region. You’ll also connect with other SBC leaders worldwide, expanding your influence, your network, and your business within a powerful global ecosystem.
Contact
Phil and Michelle
to find out more information
Our Ambassadors' Successes
As a Fractional COO, I help SMEs scale by building systems and teams that actually work. When I first arrived in Dubai, I spent almost a year nonstop networking with zero traction — attending countless events, meeting hundreds of people, but never forming real opportunities.
Everything changed when I joined Asentiv and became an SBC Ambassador. My goal was simple: build a community for Fractional Leaders. SBC gave me the strategy, platform, and support to do it. We launched SBC Fractional, and the response was immediate. What began as a networking idea quickly evolved into something much bigger.
Today, I’m the Co-Founder of Fractional Dubai, connecting vetted Fractional Leaders with SME owners across the region. In just four months, I’m nearly at full capacity as a Fractional COO, our community has grown to 70+ leaders, and business owners now come directly to us.
Becoming an SBC Ambassador didn’t just grow my network — it built a business, a brand, and a thriving community.
Rhys Holding
SBC Fractional
I became an SBC Ambassador after experiencing the impact of the Deep Dives firsthand. My business helps owners transform their companies into high-value assets they can enjoy today and successfully exit when the time is right. One of my biggest challenges was building a trusted network of specialist advisors who could support clients across every stage of the exit journey.
That changed the moment I joined SBC. As an Ambassador, I sold out my first session, I’m close to selling out my second, and I’m now surrounded by high-calibre experts who genuinely want to collaborate. I already have several formal partnerships in place, and my network continues to grow with the right people — not just more contacts.
What SBC offers goes far beyond traditional networking. It creates a space where strategic partnerships, shared knowledge, and real opportunities flourish. If you believe in abundance, collaboration, and building value together, becoming an SBC Ambassador is a no-brainer.
George Sotiropoulos
SBC Mergers & Acquisitions
As an SBC Ambassador, hosting the Leadership Space has been a truly powerful experience. What began as a pilot quickly proved its value — when you put the right leadership coaches in the same room, they don’t just exchange best practices; they elevate one another’s thinking, businesses, and impact.
Leadership Space has evolved into far more than a discussion group. It’s a circle of support, creativity, and professional generosity. It’s a place where ideas are challenged and improved, where real opportunities are shared, and where coaches are encouraged to lead with greater confidence and purpose.
What makes this community special is the mindset in the room — every coach shows up to both give and grow. Together, we’re strengthening our influence, honing our craft, and building collaborative relationships that extend far beyond the session.
I’m proud to contribute to a space that helps leadership coaches evolve with clarity, purpose, and lasting momentum.
Laura Patac
SBC Leadership Space