I’m Walid Zayed, co-founder and CEO of Rubikonn. For the past 16 years, my partner Rami and I have been embedding with companies across the GCC — fixing what’s broken, restructuring operations, and driving value creation for founders, boards, and investors. We come from banking and PE, but we operate like owners, not consultants. We built Prism, a proprietary Decision Operating System that connects entire organizations to real-time data so every decision — from pricing to hiring to cash flow — is based on what’s happening now, not what happened last month. The idea is simple: advisory tells you what to fix, the platform proves it’s fixed. We call it services-enabled-by-tech, and as far as we know, nobody else is doing it this way.​​​​​​​​​​​​​​​​