Momentum DNA is a proprietary methodology aligning financial strategy with business growth.

• Support clients in equity fundraising, ensuring due diligence readiness.
• Deliver reverse due diligence and remediation services to strengthen valuation ahead of fundraising.
• Provide FP&A and finance tech stack optimisation, enabling scalability and investor confidence.

Key Outcomes for Clients:

• Fit for Purpose Financial Planning, Analysis and Valuation tools implemented
• Strengthened financial systems to withstand institutional due diligence.
• Accelerated readiness for acquisition discussion

We partner with companies using the Fractional CFO model to elevate their financial infrastructure and FP&A capabilities, ensuring they are well-prepared for future fundraising or an exit. We actively participate in equity and convertible debt fundraisings and support for both buy-side and sell-side due diligence.

Finance Business Partner and CFO with 18+ years of experience across the GCC.

Raised venture capital in the region and built four companies from the ground up.

Part of the founding team that built the Emirates Investment Authority (the Sovereign Wealth Fund for the Federal Government of the United Arab Emirates) from scratch.

Our flexible “fractional CFO” approach provides high-quality financial expertise on an as-needed basis. We address a critical gap in the UAE, where companies often require access to experienced finance professionals but cannot economically commit to full-time hires or expensive advisory firms.

Our Founder

With 18 years of experience in Dubai, I have worked as a CFO across private equity, fintech startups, and government investment. Key highlights include:

•Creating high growth companies in Dubai, Abu Dhabi, and Riyadh.

•Scaling the Emirates Investment Authority during nine years with the UAE Federal Government.

•Achieving fellowship in the Institute of Chartered Accountants in England and Wales (ICAEW).