With over 15 years as the Founder and CEO of The Academy for Sales, I focus on delivering tailored sales training solutions that empower businesses to sell more effectively and profitably. My work emphasizes sales training, keynote speaking, and B2B foodservice to ensure professional growth and increased profitability for clients in the Middle East and beyond.

As a Professor of Sales and Leadership Skills at Hult International Business School for over 11 years, I collaborate with aspiring professionals to enhance their leadership and sales expertise. My mission is to foster growth, inspire impactful sales strategies, and drive long-term success across industries.