Great design deserves exceptional execution.

For over 28 years, I’ve worked at the intersection of interior design, materials, and project execution, helping architects, designers, and developers bridge the gap between creative vision and execution reality across some of the GCC’s most ambitious spaces.

Understanding the pressures interior designers and architects face has shaped how I approach every project. Great design concepts can quickly lose their impact when materials are poorly specified, details are overlooked, or execution falls short of the original vision. That is why I focus on bridging design vision with technical expertise from concept to completion.

Over the years, I have directed and supported projects across hospitality, luxury residential, retail, wellness, and commercial environments throughout the region, partnering with designers, developers, contractors, and global material brands.

Today, as Owner & Managing Director of SURFACE ELEVEN, I head a team focused on helping architects, designers, and developers realise their vision through premium surface solutions, technical guidance, and execution support. Our goal is simple: to ensure every material selected performs as beautifully in reality as it does in the design concept.

Beyond the built environment, creativity remains a constant influence in my life through music, dance, and performance.
These disciplines continue to shape my appreciation for precision, storytelling, human experience, and the emotional impact of well-designed spaces.

If you are passionate about bold design thinking, distinctive materials, and creating spaces with depth and character, let’s connect .